Blog

February 20, 2020

6 strategies to win with AI

These days many companies are investing in Artificial Intelligence. Among all those companies, there is an exclusive group that actually generates value from AI. BCG and MIT Sloan Management Review conducted a survey among 2500 executives, concluding that 7 out of 10 companies hardly achieved any value from AI initiatives. How can that be explained? […]

Pricing

January 30, 2020

The importance of business rules and constraints in AI Pricing

Business rules have become an important part of the practice of a price optimization system.  These rules are meant to capture managerial knowledge and insights that impose important constraints on the pricing problem.  What is a pricing business rule?  A pricing business rule is a constraint that reflects prior information of the user and can […]

Pricing

January 22, 2020

The 8 biggest pricing challenges

When the market becomes more dynamic, pricing has never been more important. In this blog we summarize 8 big challenges in pricing and we try to answer them with our thoughts. 1.Choosing the right pricing strategy A price optimisation project is a major undertaking for any company. There are often multiple internal stakeholders, and it […]

Pricing

January 11, 2020

How to get started?

Like many of the automation projects or software implementations, technology is only part of the success. A well-known rule of thumb is that 25% of the success is determined by technology and 75% by the organization and processes. There are different approaches to adopt Dynamic Pricing in companies, but we have identified five key steps […]

Pricing

November 28, 2019

Frequently Asked Questions

Below is an overview of the most frequently asked questions before using SYMSON. Why buy from you? What makes you so special in the market?  The main benefits from buying SYMSON are:  complete approach to integrate AI Pricing or Demand Forecasting in your organization;  SAAS solution; easy to implement and integrate in your software landscape;  […]

Pricing

November 19, 2019

How to increase margin without losing customer loyalty?

Maybe you are the person in your organization who is responsible for price optimization, but you are struggling or your head is spinning while analyzing all these data sources. Maybe you have hired consultants to analyze the current price strategy, but you are still in the same situation that finding the optimal price is a […]

Pricing

October 30, 2019

What really matters in B2B Pricing

This is an summary of the McKinsey article “What really matters in B2B Pricing Dynamic Pricing”. Although interest in dynamic pricing continues to grow, we find that leaders tend to have a vague understanding of what it actually is and what its true benefits are. Dynamic pricing allows companies to better understand and predict when […]

Pricing

October 21, 2019

Price Elasticity: what is it and how can it be influenced?

Understanding the price elasticity of your product/service and how it impacts your sales and business strategy is crucial to building a responsive, successful company. In this blog we want to give you a quick refresh on price elasticity and price perception. This formula is used to identify how a change in price affects the supply […]

Pricing

October 12, 2019

5 pricing scenarios to help you not lose profit again

In the first blog of this series, we want to show how companies can never lose profit again with old pricing approaches. We will show you how profit margin can be increased with specific pricing rules. Pricing rules are business rules, intended to assert business structure or to control or influence the behaviour of the […]